recipeace

March 5, 2013 | Inspiration

I am taking a quick break from work; just to share a project, which completely blew my mind. seriously, one of the most original ideas I’ve seen in a while.

recipeace1

Recipeace is a social movement that brings people together over food. The intent is to build awareness for Peace Day on a global scale, while inspiring peaceful action on an individual level.

recipeace2

recipeace_boom

recipeace_bullets

recipeace_grenade

recipeace_machette

recipeace_bomb

designed by leo burnett. more info and images here.